Page 7 - magazine 2021
P. 7

CREATIVITY





                                        MEETS COVID






                             Yvel presents the world’s most valuable COVID-19 protective face mask

                                              in a design that is out of this world



                          No luxury jewelry brand is set to make the world’s   course of five months. The goal: Use the proceeds
                          most expensive COVID-19 mask. But during a   to help support the business and compensate all
                          period  of intense  uncertainty,  Isaac  Levy, Yvel’s   150 of Yvel employees during the turbulent times
                          co-founder and owner, knew he  couldn’t  let his   of the pandemic.
                          employees down. Having taken a commission from
                          a wealthy businessman who
                          wanted an 18k gold face mask,      THE GOAL: Use the proceeds to help support the business
                          Levy found himself producing a      and compensate all 150 of Yvel employees during the
                          mask worth $1.5 million over the      turbulent times of the pandemic.







                                                                                                                    5
   2   3   4   5   6   7   8   9   10   11   12