Page 8 - magazine 2021

As for the mask, it is likely to assume
it will not be actually worn but will
rather be displayed in art shows and
museums as a collector’s item.
The masterpiece we speak of today
did not come as a flash of inspiration
but something which has sprung as a
result of many years of hard work and
dedication to the trade.
Yvel owners and the team have
Yaacov Tal head of production and Demoze Asasau learned an important lesson: The
examining diamond setting quality importance of high-skill consistency
and top customer relations. Everyone
has the mindset that businesses of
The final mask weighs 210 ct. of 3,608 this nature all thrive because they
black and white diamonds and features a have been in the business for long,
slot to insert disposable N99 masks. The but they should acknowledge the
gentleman who bought the face mask great importance of the human
requested anonymity, however, we can aspect: both employees and clientele
reveal he is a Chinese billionaire from alike.
Shanghai residing in Los Angeles.
Nowadays Yvel is home to a powerful and
well-equipped team simulating innovations
in gemstones and pearl designs with many
award-winning results. Yvel enjoys today a
long-term loyal clientele who is very much
connected to the brand, its values, and
even its employees.
When the pandemic struck, Levy - and a
wealthy businessman who was looking
to help the company out - went back
and forth on ideas for a mask that would Isaac Levy, Founder & Master Designer
provide substantial profit to support Yvel’s Challenge #1 Acting for the greater good
operation and employees.
Once its value was agreed, it took Yvel “As a businessman in the luxury jewelry industry, the
artisans five months to make the mask, outbreak has struck me in a soft spot. The connection
working many 12-hour workdays. The result with my overseas customers was broken in a flash.
was a mask that weighs 270 grams, about However, what really broke my heart is the closing
the size of a grapefruit. It has a rubber of the factory and sending my employees home for
tie that allows for a secure placement lack of orders. These kinds of situations in which you
around the head. And it is by far the most can see your lifetime achievement crumble in front of
expensive mask in the world. your eyes can easily bring anyone to their knees. Still,
Overcoming challenges along the way, the in business as in life, I hold a considerably pro-active
mission was complete and the goal was approach. Even in times when much greater forces
achieved: The mask was delivered to the seem to shape the world’s present- I believe there
customer and Yvel owners have divided is still room for you to make an impact, and I had to
the revenues of the sales between Yvel preserve my endeavor and protect my people.
employees, in a festive event on the first Once having contacted a most loyal customer, I
day of Hanukkah. Needless to say, the managed to make a breakthrough by placing an order
entire event was emotional and elevating. Isaac Levy, of this unprecedented item which enabled me to keep
Yvel founder the factory operating and to provide work for my
and designer employees.”

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